“Everything should be made as simple as possible, but not simpler” - Albert Einstein
Revolutionizing
Patient Wayfinding
A Science-Backed Wayfinding System Tailored for Hospitals
Trusted so far by 50+ Hospital Organizations in Europe and USA *)
Nearly everyone can relate to the struggle of finding their way around a hospital.
If you survey your patients, it's highly likely that navigation challenges will top the list of grievances.
While it may not seem like an urgent problem, keep in mind that ignoring it comes with serious financial repercussions. More importantly, difficulty in navigating the hospital setting can lead to significant patient dissatisfaction, potentially affecting key healthcare metrics.
So, how do you go about resolving this challenge?
We help you to mitigate the Cost of Confusion
and Reduce Stress and Anxiety of your patients
Streamlined patient flow minimizes the frequency with which medical staff are interrupted to give directions, and also cuts down on late or missed appointments. This results in financial benefits and additional return on investment.
Eyedog equips your hospital with an all-inclusive suite of tools tailored to fit any healthcare facility allowing your patients to easily find their way, eliminating unnecessary stress and improving the patient experience.
This suite of tools builds up to an evidence-based wayfinding design, displaying the minimal information (and no more!) at the right time, in the right place, to the right person, applied to all touchpoints within the patient journey, entailing:
Mobile Wayfinding Solution
A mobile wayfinding solution that guides your patients seamlessly from their homes to their appointments, and follow-up appointments, accommodating any patient journey regardless chosen travel modalities.
Wayfinding Information Design
An evidence-based wayfinding information design - based on data, Mathematical Optimization, and Space Syntax Theory - instructs your organization on the specific wayfinding information to feature on signs and their optimal placement.
Appointment Communication Framework
We supply a robust appointment communication framework to convey wayfinding information effectively to your patients and aim for the broadest adoption. Advanced analytics and KPI’s will keep you on track.
Wayfinding as a Service (WaaS)
Patient Wayfinding is strategically important and involves much more than just maintaining signs. Therefore, alongside an evidence-based wayfinding design approach, we provide the right tools and smart data management to quickly respond to both minor and major changes
How to organize?
The role of wayfinding within a hospital organization can be quite ambiguous. Is it the responsibility of the Communications department, Real Estate, Facility Management, or IT? It requires an integrative strategy
It frequently spans multiple departments, and it's often challenging to determine where the ultimate responsibility lies. Everyone has an opinion on it, yet no one truly understands its entirety.
We understand how this operates within a hospital organization, and our toolset alleviates the burden on all these departments without adding any new complex tasks.
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Wayfinding design projects can drag on indefinitely, sometimes even taking years to implement. By the time they're completed, the situation could already be outdated, leaving you perpetually playing catch-up.
We promise a GoLive timeframe of weeks, not months for our Mobile Wayfinding solution, which includes the testing of tens of thousands of routes. Thanks to smart algorithms, this testing takes only 4 to 8 man-hours.
We deliver an optimized Wayfinding Information Design for signage within a week.
You set the pace for setting up communication and integrating into customer touch points; we're there to assist you with best practises.
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Eyedog’s wayfinding solution is very easy to integrate into any patient touchpoint related to the patient’s appointment whether this is a notification by email, patient portal, Digital Front Doors (DFD), SMS. Integrations just take a couple of minutes of work. Yes, just a couple of minutes on your side
No headaches with integrating complicated native app SDK’s and manage their versions
No infrastructure is required in the building to be put up, configure and maintain
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Is a major point of feedback in your patient surveys that patients have difficulty finding their way? Do your site analytics also show that patients frequently use search terms related to reaching their appointments? If so, it's highly likely that a large group of patients is experiencing wayfinding issues.
Research indicates that over 95% of patients prefer digital appointment communications, with the top request being clear information on how to get to the appointment.
Patients expect a retail-like experience, featuring effective, empathetic, and personalized communication.
We can help you achieve that together with insights from our Advanced Analytics on usage and behaviourOh, we know you don’t like another app for your patients. No worries: Eyedog is the only mobile wayfinding solution that does not require to download an app to fully function. Apps are killing the adoption.
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Real Estate Management and Facility Management often end up dealing with the mess created by poor wayfinding design.
One hallmark of inadequate wayfinding design is that its maintenance becomes time-consuming, sometimes to the extent that it becomes unsustainable, causing the entire system to quickly become obsolete and utterly useless.
If you see random pieces of paper posted here and there for direction, it's a strong indication that your wayfinding system is flawed.
Our comprehensive wayfinding system is designed for easy maintenance, and through the Eyedog Maintenance Framework, any updates are implemented either periodically or on-the-spot, ensuring your wayfinding system will never become outdated.
For the tenacious, we also have some stories about what drives us to create our products and services the way we do. There's a concept behind it: our vision on Wayfinding in Hospitals.
Our POV on
Wayfinding Design in Hospitals
Why Patients Keep On
Getting Lost in Hospitals
Hospitals are considered to be one of the most challenging places for indoor wayfinding. This is due to the large, complex building layouts, intricate patient journeys, and the emotional stress that patients often feel upon entering a healthcare facility.
But there seems more. Current wayfinding aids in hospitals exacerbate the problem and there is a compelling reason to this.
Design for Wayfinding in Hospitals require
a Systemic Approach
When developing wayfinding designs for hospitals, it's crucial to view the wayfinding service as part of a larger system or ecosystem. Rather than focusing solely on separate components, the design process should emphasize the interconnectedness and interdependencies of all elements involved, in order to achieve maximum synergy.
Poor Wayfinding Systems
in Healthcare are Costly
Poor wayfinding systems in healthcare environments can result in significant direct monetary costs caused by lost staff time and maintenance of the system. Although difficult to quantify, a poor wayfinding system also results in more significant non-monetary costs of increased stress for patients, visitors, and staff.
Today’s Patient Expects a
Retail Experience
Modern hospitals are increasingly emphasizing the patient experience. Patients now anticipate a retail-like experience with personalized, effective, and empathetic communication. Furthermore, hospitals must operate more efficiently to control the ever-rising healthcare costs.
This evolving landscape necessitates an advanced approach to Wayfinding Design in Hospitals.