About
Eyedog Wayfinding

We are Patient Wayfinding Experts

Eyedog Wayfinding, is a Dutch agency based in the Betuwe, the area known for fruit cultivation, its picturesque landscapes, including rivers, meadows, and traditional Dutch villages.

Eyedog assists hospitals in guiding their patients seamlessly from their homes to their appointments. We are experts in taking away the burden for your patients to complete their wayfinding journey.

We are not doing this alone. We have a strong partnering network that spans across multiple countries including the Netherlands, USA, Spain, Italy, Belgium, UK, Germany, Denmark, Australia, New Zealand, the GCC, and Colombia.

Approach

Our approach to hospital wayfinding is unparalleled worldwide. We are the only wayfinding design agency that is exclusively focussed on patient wayfinding and the sole agency that adopts a holistic approach to wayfinding design in healthcare.

In essence this means, we do not solely focus on signage, nor do we rely exclusively on introducing a navigation app as a purported catch-all solution. We look beyond the most optimal ways for navigating within the building, and consider all aspects that ensure patients arrive on time and without unnecessary stress for their appointments.

This includes considerations such as how to arrive regardless of the mode of transport, the accessibility of information, communication about appointments, and how to keep everything up-to-date in light of the continuous stream of changes.

We synergize digital and analog methods in such a way that they reinforce each other, serving diverse target groups and various use cases effectively.

Research

We find it important not to simply add another opinion on how to approach wayfinding design in hospitals. Our unique and modern methodology is therefor based on knowledge grounded in scientific research. This enables us to determine precisely what information to display, when to display it, and to which patient throughout your hospital.

Therefore, our focus is not on technology; technology is merely a tool, as is signage. Our emphasis is on the user. With our scientific background, we understand which wayfinding tools are effective, which are not, and why. We also understand, from a scientific perspective, the impact of wayfinding information on cognitive load and stress levels—and how to optimize it. Eyedog maintains ongoing research collaborations with TU Delft, Cornell University, and UGhent.

Science analyzes the existing world to create new knowledge; design uses existing knowledge to create a new world.

All this equips us to craft optimal wayfinding designs for hospitals. In short, we are committed to ensuring that patients navigate more efficiently, arriving at their appointments with less stress.