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Designing for Patient Wayfinding is #phygital and #digitalfirst
Point of View (POV) Ralph Michels Point of View (POV) Ralph Michels

Designing for Patient Wayfinding is #phygital and #digitalfirst

It’s mind-boggling to see that the majority of hospitals are still stuck in 1988 when it comes to Patient Wayfinding...

Today's patients expect a retail-like experience, characterized by effective, personalized, and empathetic communication. In virtually every survey, patients consistently express the need for better information regarding the physical patient journey.

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